Name TBD (internally: ImpactLoop)
Status: Work in progress
A prioritization and impact measurement engine for product-led companies (SaaS and beyond), built in collaboration with a former colleague. Inspired by how growth teams approach commercial impact sizing (see Canva’s engineering blog), and by similar “impact accounting” concepts in tools like Eppo and Statsig.
Most small product teams ship features on instinct, no experimentation platform, no data team, no way to know if a feature actually moved Monthly Active Users or ARR. This closes that loop: it predicts which initiative on the roadmap is likely worth the most before you build it, then measures what actually happened afterward rolling it out using your own product and revenue data.
Currently in active development, building a self serve model, that works on the smaller, noisier datasets a growing product company actually has.
Interested in early access, or want to talk through the approach? Get in touch. Very happy to share more detail.